The Chief Executive Officer’s OKRs should be directly connected to the company mission and vision. CEOs work for their teams as much as their teams work with them. Note the diversity of the OKR examples below: one is focused on industry domination, while the other is strongly team-centric.
Achieve top percentile SaaS metrics.
Hit 18% MoM growth
Gross margin to 90%
Monthly logo churn below 1%
Net MRR churn to -5%
Executive presence always help sales teams, and also - being close to customers and prospects is important.
Attend 100 sales calls
Send 300 sales emails
Visit 20 prospects on site
It is up to the CSO to advance organizational strategy and execution, as well as reach (or surpass) employee performance goals. The Chief Strategy Officer must overcome challenges by implementing more effective strategy execution methodologies, like OKRs.
We can’t adjust for what we don’t know.
Validate a problem hypothesis
Validate a solution hypothesis
Test 3 pricing/packaging/channel options for segments
The role of the Chief Operating Officer is about strategic growth, acceleration, and cross-functional efficiency. Optimization for the long term is the COO’s priority. Transparency and process optimization are at the core of OKRs, helping leaders focus on the micro level without micromanagement.
Optimize processes that keep the wheel turning.
Cut procure-to-pay cycle time in half
Pay 50% of invoices in 10 days for 2% discount
Add new vendors in 3 business days
The Chief of Staff, while holding various responsibilities, has a distinct and particular purpose: drive organizational effectiveness. CoS OKRs drive a focus on outcomes rather than outputs, which creates an effectiveness-over-efficiency mentality.
OKRs are a benchmark. Set the bar higher.
The Leadership team’s average OKR progress >= 70%
The Principal’s OKR progress >= 70%
OKRs progress across the organization >= 70%
Product OKRs for the Chief Product Officer enable product teams to strategically problem-solve using their own process. Identifying product team OKRs as a CPO or product leader ensures that teams will focus on what matters, internally align as a team with that goal, and create methods for collaboration to reach it.
Trials are a make or break experience.
70% of trials complete their public profile during sign up
50% of trials invite a friend within 5 days
Increase the activation metric by 5%
Framing Diversity & Inclusion as a solution, not a problem, should be at the core of OKRs for Diversity & Inclusion leaders. The main idea of OKRs for Diversity & Inclusion is to bring quantitative measurements to an otherwise highly qualitative role.
D&I is not a side project, it’s a core value.
Capture new customer segments and markets with employees mirroring target audience
Become a top SaaS employer
Company OKR strategy helps keep three perspectives in mind: mission, vision and business system integration. The Objective should be aspirational (derived from the mission and vision), while the Key Results should be attainable with respect to department and team OKRs.
As a first step towards profitability, we need to become cash-flow positive.
Increase cash collection to $1.2m
Expenses below $1.1m
Quarterly growth at 40%
Consistent scaling means consistently crushing the fundamentals.
Keep the MoM revenue growth above 19%
100% customer renewal rate
Keep the OPM (Operating Profit Margin) above 15%
Engineers and software developers focus on optimization and reducing bottlenecks. OKRs for engineering teams will have an ambitious focus on preventing and correcting mishaps, as well as removing friction from the user experience. Outcome-based Key Results here are easier to find since the roles are rooted in performance versus output.
We have two resources in addition to the OKR examples on this page:
Our product should not inhibit someone’s progress.
Less than 10 open critical bugs
Fix customer reported bugs in less than 7 days
More speed = less friction.
Average uptime of all services
Average page load under 2 seconds
Emphasizing the outcome over output mentality in finance is crucial. Finance OKRs that lean too much on vague, qualitative pursuits tend to look like tasks. Balancing KPIs with OKRs will prevent your goals from becoming overly qualitative, but also keep your focus on the future.
For more insight on Finance OKRs:
Make sure we hit the main components of the budget.
Expenses on budget
GAAP revenue on target
World-class cash collections
High quality accounting is the key to a good accounting health. By setting quality as priority for our Accounting team, we aim to focus on quality over speed.
100% invoices accuracy
100% audit recommendations implemented
100% GL account reconciliation
Marketing OKRs are made harder by the large number or absence of meaningful metrics. Marketers need Objectives that connect to higher level company goals, focused on the underlying performance drivers for marketing. Questioning whether a metric is impactful, or vanity is crucial for Marketing OKRs.
For crafting powerful Marketing OKRs:
Widen the top of the funnel in order to hit the sales targets.
Generate 4300 leads
Bring in 140k people to the website
Generate 2800 MQLs
Build the brand with curated content for our industry.
Grow blog subscribers list to 5,000
Place 3 owned content pieces in media or other online publications
Increase social media followers by 50%
OKRs bring new depth to sales. The number is a performance indicator, but the number itself is not a measure of performance. Sales OKRs should focus on the impact of the numbers: activity, efficiency, effectiveness, and structure.
Asking “why?” in setting Sales Key Results is imperative. For an overview of Sales OKRs.
For mastering the OKR mentality as a Sales professional.
We need to finish the year with strong sales numbers.
Hit $740k MRR
Close 130 new customers
Hit $2.5m in new bookings
Becoming a market leader definitely doesn’t happen overnight, but takes careful planning and hard work.
Increase Monthly Recurring Revenue (MRR) by $200,000
Keep monthly customer churn below 5%
Lower overall expenses by 5%
HR ensures every individual feels prepared and deeply engaged in the vision and mission set out by the executive leaders. OKRs ensure a transparent core for all members in the organization, fulfilling their need of purpose.
For an in-depth look at the psychology behind HR and OKRs:
Bring in the top talent to take us to the next level
Create the target list of 20 people
Approach 20 people from the target list
Hire 7 people from the target list
Make every voice heard, every person seen
30% increase in eNPS compared to the previous year
100% completion rate on the quarterly engagement survey
100% attendance on the feedback workshops for all teams
100% employee engagement rate
Design has a direct correlation to the impact of visual communication. Poor design can undermine the most powerful messages. Great design improves the time and engagement users experience messages. Exploring the result of outputs (the creative) is critical in Design OKRs.
To increase the revenue, we need to make trial sign up frictionless, as all of our customers come from trials
Reduce the number of steps to sign up for trial
Increase the percentage of completed sign ups
Reduce number of inputs during the trial
We need to launch our new and improved website and make sure the design grabs the user's attention and users spend the necessary time on it.
Average Session Duration > 1 min
Bounce Rate < 40%
Cart Abandonment Rate < 60%
OKRs for product management help product teams remain focused on company goals and user experience. Finding that critical balance is at the heart of effective product OKRs.
Our customers become our brand advocates.
Everyone on the team owns an OKR
Overall attainment at 70%
We are tracking 270 key results
Committed OKRs at 100% attainment
In a startup, it’s easy to be overwhelmed with a seemingly never-ending list of things to do. OKRs are a mindset as much as a methodology, helping to focus more on what matters. Startups must maximize every effort given, every dollar spent. OKRs help startups use resources efficiently and create alignment.
We have numerous resources for Startups:
To accelerate our growth, we need to raise the next round of capital.
Build a list of 100 VCs to target
Get 20 second meetings
Receive 5 term sheets
Close the minimum of $9m investment
Make the transition, show the market
10-fold our customer base growth
2 new MVPs introduction
Company valuation to increase at least 500%
At least 1 Private Equity Fund to commit on an investment