OKR examples

Understanding the OKR methodology is a great first step. Building out OKR examples by role and team helps further contextualize how to focus on what matters.

Top-level OKRs

OKRs for CEO

The Chief Executive Officer’s OKRs should be directly connected to the company mission and vision. CEOs work for their teams as much as their teams work with them. Note the diversity of the OKR examples below: one is focused on industry domination, while the other is strongly team-centric. 

OKR example 1

OBJECTIVE

Amass huge SaaS (metrics)

Achieve top percentile SaaS metrics.

KEY RESULT 1

Hit 18% MoM growth

KEY RESULT 2

Gross margin to 90%

KEY RESULT 3

Monthly logo churn below 1%

KEY RESULT 4

Net MRR churn to -5%

OKR example 2

OBJECTIVE

Serving others: Sales team edition

Executive presence always help sales teams, and also - being close to customers and prospects is important.

KEY RESULT 1

Attend 100 sales calls

KEY RESULT 2

Send 300 sales emails

KEY RESULT 3

Visit 20 prospects on site

OKRs for CSO

It is up to the CSO to advance organizational strategy and execution, as well as reach (or surpass) employee performance goals. The Chief Strategy Officer must overcome challenges by implementing more effective strategy execution methodologies, like OKRs.  

OKR example

OBJECTIVE

Target and secure the unrecognized buyer persona market

We can’t adjust for what we don’t know.

KEY RESULT 1

Validate a problem hypothesis

KEY RESULT 2

Validate a solution hypothesis

KEY RESULT 3

Test 3 pricing/packaging/channel options for segments

OKRs for COO

The role of the Chief Operating Officer is about strategic growth, acceleration, and cross-functional efficiency. Optimization for the long term is the COO’s priority. Transparency and process optimization are at the core of OKRs, helping leaders focus on the micro level without micromanagement.

OKR example

OBJECTIVE

Reduce, Reuse, Recycle, but make it operations

Optimize processes that keep the wheel turning.

KEY RESULT 1

Cut procure-to-pay cycle time in half

KEY RESULT 2

Pay 50% of invoices in 10 days for 2% discount

KEY RESULT 3

Add new vendors in 3 business days

OKRs for CoS

The Chief of Staff, while holding various responsibilities, has a distinct and particular purpose: drive organizational effectiveness. CoS OKRs drive a focus on outcomes rather than outputs, which creates an effectiveness-over-efficiency mentality.  

OKR example

OBJECTIVE

Gold medal performances across the board

OKRs are a benchmark. Set the bar higher.

KEY RESULT 1

The Leadership team’s average OKR progress >= 70%

KEY RESULT 2

The Principal’s OKR progress >= 70%

KEY RESULT 3

OKRs progress across the organization >= 70%

OKRs for CPO

Product OKRs for the Chief Product Officer enable product teams to strategically problem-solve using their own process. Identifying product team OKRs as a CPO or product leader ensures that teams will focus on what matters, internally align as a team with that goal, and create methods for collaboration to reach it. 

OKR example

OBJECTIVE

Create a forest of opportunity from the seeds of trials

Trials are a make or break experience.

KEY RESULT 1

70% of trials complete their public profile during sign up

KEY RESULT 2

50% of trials invite a friend within 5 days

KEY RESULT 3

Increase the activation metric by 5%

D&I OKRs

Framing Diversity & Inclusion as a solution, not a problem, should be at the core of OKRs for Diversity & Inclusion leaders. The main idea of OKRs for Diversity & Inclusion is to bring quantitative measurements to an otherwise highly qualitative role.  

OKR example

OBJECTIVE

D&I is the marble that we etch our progress on

D&I is not a side project, it’s a core value.

KEY RESULT 1

Capture new customer segments and markets with employees mirroring target audience

KEY RESULT 2

Become a top SaaS employer

OKR examples by Team

Company OKRs

Company OKR strategy helps keep three perspectives in mind: mission, vision and business system integration. The Objective should be aspirational (derived from the mission and vision), while the Key Results should be attainable with respect to department and team OKRs. 

OKR example 1

OBJECTIVE

Bring in more, send out less

As a first step towards profitability, we need to become cash-flow positive.

KEY RESULT 1

Increase cash collection to $1.2m

KEY RESULT 2

Expenses below $1.1m

KEY RESULT 3

Quarterly growth at 40%

OKR example 2

OBJECTIVE

Skyrocket growth mode

Consistent scaling means consistently crushing the fundamentals.

KEY RESULT 1

Keep the MoM revenue growth above 19%

KEY RESULT 2

100% customer renewal rate

KEY RESULT 3

Keep the OPM (Operating Profit Margin) above 15%

Engineering OKRs

Engineers and software developers focus on optimization and reducing bottlenecks. OKRs for engineering teams will have an ambitious focus on preventing and correcting mishaps, as well as removing friction from the user experience. Outcome-based Key Results here are easier to find since the roles are rooted in performance versus output.

We have two resources in addition to the OKR examples on this page:  

Check out this blog for Engineering-focused OKRs

Check out this blog for Development-focused OKRs

 

OKR example 1

OBJECTIVE

Be the bug spray

Our product should not inhibit someone’s progress.

KEY RESULT 1

Less than 10 open critical bugs

KEY RESULT 2

Fix customer reported bugs in less than 7 days

OKR example 2

OBJECTIVE

Faster than F1, more reliable than a mule

More speed = less friction.

KEY RESULT 1

Average uptime of all services

KEY RESULT 2

Average page load under 2 seconds

Finance OKRs

Emphasizing the outcome over output mentality in finance is crucial. Finance OKRs that lean too much on vague, qualitative pursuits tend to look like tasks. Balancing KPIs with OKRs will prevent your goals from becoming overly qualitative, but also keep your focus on the future. 

For more insight on Finance OKRs:

Check out this blog post

OKR example 1

OBJECTIVE

Laser focus on the budget

Make sure we hit the main components of the budget.

KEY RESULT 1

Expenses on budget

KEY RESULT 2

GAAP revenue on target

KEY RESULT 3

World-class cash collections

OKR example 2

OBJECTIVE

Accounting scores A+’s

High quality accounting is the key to a good accounting health. By setting quality as priority for our Accounting team, we aim to focus on quality over speed.

KEY RESULT 1

100% invoices accuracy

KEY RESULT 2

100% audit recommendations implemented

KEY RESULT 3

100% GL account reconciliation

Marketing OKRs

Marketing OKRs are made harder by the large number or absence of meaningful metrics. Marketers need Objectives that connect to higher level company goals, focused on the underlying performance drivers for marketing. Questioning whether a metric is impactful, or vanity is crucial for Marketing OKRs. 

For crafting powerful Marketing OKRs:

Check out this blog post

OKR example 1

OBJECTIVE

Flood the pipeline

Widen the top of the funnel in order to hit the sales targets.

KEY RESULT 1

Generate 4300 leads

KEY RESULT 2

Bring in 140k people to the website

KEY RESULT 3

Generate 2800 MQLs

OKR example 2

OBJECTIVE

When you hear (idea), you think (your brand)

Build the brand with curated content for our industry.

KEY RESULT 1

Grow blog subscribers list to 5,000

KEY RESULT 2

Place 3 owned content pieces in media or other online publications

KEY RESULT 3

Increase social media followers by 50%

Sales OKRs

OKRs bring new depth to sales. The number is a performance indicator, but the number itself is not a measure of performance. Sales OKRs should focus on the impact of the numbers: activity, efficiency, effectiveness, and structure. 

Asking “why?” in setting Sales Key Results is imperative. For an overview of Sales OKRs.

Check out this blog post

For mastering the OKR mentality as a Sales professional. 

Check out this blog post

OKR example 1

OBJECTIVE

Check out this blog post

We need to finish the year with strong sales numbers.

KEY RESULT 1

Hit $740k MRR

KEY RESULT 2

Close 130 new customers

KEY RESULT 3

Hit $2.5m in new bookings

OKR example 2

OBJECTIVE

Emerge from the market shadows

Becoming a market leader definitely doesn’t happen overnight, but takes careful planning and hard work.

KEY RESULT 1

Increase Monthly Recurring Revenue (MRR) by $200,000

KEY RESULT 2

Keep monthly customer churn below 5%

KEY RESULT 3

Lower overall expenses by 5%

HR OKRs

HR ensures every individual feels prepared and deeply engaged in the vision and mission set out by the executive leaders. OKRs ensure a transparent core for all members in the organization, fulfilling their need of purpose. 

For an in-depth look at the psychology behind HR and OKRs:

Check out this blog post

OKR example 1

OBJECTIVE

First round draft picks only or recruit world class talent

Bring in the top talent to take us to the next level

KEY RESULT 1

Create the target list of 20 people

KEY RESULT 2

Approach 20 people from the target list

KEY RESULT 3

Hire 7 people from the target list

OKR example 2

OBJECTIVE

Our employees are engaged

Make every voice heard, every person seen

KEY RESULT 1

30% increase in eNPS compared to the previous year

KEY RESULT 2

100% completion rate on the quarterly engagement survey

KEY RESULT 3

100% attendance on the feedback workshops for all teams

KEY RESULT 4

100% employee engagement rate

Design OKRs

Design has a direct correlation to the impact of visual communication. Poor design can undermine the most powerful messages. Great design improves the time and engagement users experience messages. Exploring the result of outputs (the creative) is critical in Design OKRs.

OKR example 1

OBJECTIVE

Flawless sign-up flow

To increase the revenue, we need to make trial sign up frictionless, as all of our customers come from trials

KEY RESULT 1

Reduce the number of steps to sign up for trial

KEY RESULT 2

Increase the percentage of completed sign ups

KEY RESULT 3

Reduce number of inputs during the trial

OKR example 2

OBJECTIVE

Captivate and capture visitors with the new website

We need to launch our new and improved website and make sure the design grabs the user's attention and users spend the necessary time on it.

KEY RESULT 1

Average Session Duration > 1 min

KEY RESULT 2

Bounce Rate < 40%

KEY RESULT 3

Cart Abandonment Rate < 60%

Product OKRs

OKRs for product management help product teams remain focused on company goals and user experience. Finding that critical balance is at the heart of effective product OKRs.

OKR example 1

OBJECTIVE

Users love our product

Our customers become our brand advocates.

KEY RESULT 1

Everyone on the team owns an OKR

KEY RESULT 2

Overall attainment at 70%

KEY RESULT 3

We are tracking 270 key results

KEY RESULT 4

Committed OKRs at 100% attainment

OKRs for Startups

In a startup, it’s easy to be overwhelmed with a seemingly never-ending list of things to do. OKRs are a mindset as much as a methodology, helping to focus more on what matters. Startups must maximize every effort given, every dollar spent. OKRs help startups use resources efficiently and create alignment. 

We have numerous resources for Startups: 

Why every early-stage company should implement OKRs immediately 

OKRs for startups 

OKRs in a pre-product market fit startup 

OKR example 1

OBJECTIVE

Make Series A look like child’s p lay

To accelerate our growth, we need to raise the next round of capital.

KEY RESULT 1

Build a list of 100 VCs to target

KEY RESULT 2

Get 20 second meetings

KEY RESULT 3

Receive 5 term sheets

KEY RESULT 4

Close the minimum of $9m investment

OKR example 2

OBJECTIVE

From Startup to Scaleup

Make the transition, show the market

KEY RESULT 1

10-fold our customer base growth

KEY RESULT 2

2 new MVPs introduction

KEY RESULT 3

Company valuation to increase at least 500%

KEY RESULT 4

At least 1 Private Equity Fund to commit on an investment

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