Why choose OKRs for your organization
OKRs or Objectives and Key Results are a collaborative goal-setting tool used by teams and organizations to set challenging, ambitious goals with measurable results. OKRs are how you track progress, create alignment, and encourage engagement around measurable goals.
OKRs can be a superpower for creating an environment where employees are able to work with purpose. Companies like Intel, LinkedIn and Airbnb have achieved amazing results with OKRs, but less often discussed is the fact that deploying a goal framework in the right way can create a vastly better working environment.
The OKR methodology is very simple, and when used properly, OKRs can help your organization create things like high output management, team alignment and increased communication in all your business goals.
Writing and implementing OKRs for your company
When it comes to creating and writing incredible OKRs consider the following formula:
Designed to fit the needs of any organization size, department or industry, OKRs work the same for setting goals throughout many company levels. They can also be used by individuals or small teams to achieve results.
Objectives need to be clear, actionable and (ideally) inspiring, while also actionable and time-bound.
Key results determine whether an Objective has succeeded or failed. They are quantifiable, measurable and time-bound, so that it's easy for the team to gauge progress. Contributors on the KRs should measure progress regularly (ideally weekly), and then at the end of the OKR period (typically a quarter), there’s a regular grading of the KR and retrospective.
When it comes to writing and setting OKRs, it's a good idea to make it collaborative. By conducting a brainstorming session, it engages your team, gives your team a level of ownership and drives accountability for those results.
Ultimately, you want to create a process where teams feel empowered to create their OKRs and then challenge teams across the business to ensure they’re focused on the right priorities at the right time. This process encourages creative thinking and informed risk-taking, all to push your business forward.
Company OKR examples and best practices
When getting started with OKRs, we get common questions like “how do I write a good OKR?” or “can you give me a good example of a well written OKR?” To answer these questions, we created a list of example company OKRs so you can have some inspiration as you begin to write your own company, department, and team OKRs.
Objective: Achieve revenue targets through disciplined, profitable, and repeatable methods
Key result 1: Hit company global sales target of $50 Million in New ARR
Key result 2: Achieve >50% growth in channel sourced bookings
Key result 3: Achieve >40% of Bookings target by Feb 28th
Key result 4: Achieve 100% year-to-year sales growth in EMEA
Objective: Kickstart growth mode
Key result 1: Increase the company average deal size by 30% (with upsells)
Key result 2: Reduce churn to less than 5% annually
Key result 3: Successfully expand into APAC by establishing regional HQ in Singapore and hiring at least 3 sales/support staff
Objective: Delight our customers
Key result 1: Achieve an NPS of >24 from our customers
Key result 2: Increase customer Net Retention to >100%
Key result 3: Achieve product engagement measured by >80% WAU
Objective: Build a great corporate culture (delight our employees)
Key result 1: Successfully launch OKR platform to provide transparency to company goals by having 70%+ users submit reflections within 3 weeks
Key result 2: Achieve a weekly employee satisfaction / Pulse Score of >8
Key result 3: Celebrate at least 3 “small wins” and "shout-outs" in every all hands meeting
Key result 4: CEO and SVPs to complete monthly all-hands town hall and open Q&A meeting
Objective: Launch the new product successfully in Q1
Key result 1: Publish 5 new product customer case studies
Key result 2: Obtain at least 20 new product customers with an average order size of >$25k
Key result 3: Obtain Leader category status in the Gartner Magic Quadrant
Key result 4: Win a “Best Product of the Year” award at the industry conference
How Gtmhub simplifies OKRs for your company
At Gtmhub, we’re committed to helping you bridge the gap between strategy and execution. Inspired by the Objectives and Key Results (OKR) methodology, our platform is designed to help you align your teams, improve focus and foster transparency.
Quick-start your OKR journey with ready-to-go OKR templates from our Marketplace or connect with 160+ Integrations to update your OKRs and KPIs automatically to easily make data-driven decisions with our customizable Insights and Dashboards.