Strategy execution is a complex undertaking for any organization. Between the foundational components of defining a strategy all the way to strategy optimization, many organizations are stuck on “how” exactly to master strategy execution.
This is why a great strategy execution platform is a game changer. It’s the missing solution organizations use to create a mission-driven strategy, engage teams, and deliver greater strategic outcomes at scale. A strategy execution platform gives your organization a seamless approach to plan, align, execute, and assess strategy across your business.
Learn how the right strategy execution platform will help your teams develop a proactive, outcome-driven approach.
What is strategy execution?
Let’s start with the basics. Strategy execution is how decision-making and team input align with the strategic priorities of an organization. It’s about meeting goals on time, on target, and on budget — no component of strategy execution can be neglected.
In other words:
“Strategy is a living, breathing entity, not an A-to-Z journey, meaning the process doesn’t end just because it’s been executed. Strategy must be optimized, which informs a refreshed cycle of definition, deployment, and execution.”
Learn more about the strategy execution process.
Four key components of strategy execution
While strategy is different from company to company, there are four key components that set your strategy execution up for success:
Plan: Create an informed, outcome-driven strategy
Align & Activate: Connected decision making with clear definitions of success
Execute: Enable seamless, mission-focused collaboration
Assess & Adapt: Know what works, what doesn’t, and make changes quickly
Planning the strategy is about determining your organization’s direction, while alignment and activation are the tactical setups for bridging strategy to execution. Executing, assessing, and adapting strategy are about maintaining a connection between teams, decision makers, and each level of strategy.
See how top companies close the strategy execution gap
What is a strategy execution platform?
A strategy execution platform enables your organization to determine and focus on the right goals while giving your teams the freedom to execute.
As most leaders know, strategy doesn’t just fall into place. There are too many moving parts, like:
- Resource allocation
- Corporate, business, and individual designations
- Assigning roles, responsibilities, and deadlines
- Establishing priorities
- Communicating changes, challenges, problems, and solutions
- Measuring success
- Tracking progress
- Using data to inform decision making
The right platform isn’t single-minded in its capabilities — it helps you manage all the moving parts of strategy execution. By incorporating the power of your data and promoting transparency, a strategy execution platform unlocks the full potential of your organization.
What are the benefits of a strategy execution platform?
Between the four strategy execution components — plan, align and activate, execute, assess and adapt — there are many grey areas that can lead to strategic disconnection. A strategy execution platform prevents this disconnect by reducing friction and filling in the gaps with its capabilities.
Anyone can plan a strategy, but creating a strategy aligned with your organization’s priorities requires a platform for visibility and transparency. Leaders can cascade a strategy down to teams, but without a platform engaging employees with a purpose, the strategy will lack impact.
And lastly, let’s not forget data, the buzzword everyone likes to talk about. A strategy execution platform transforms data into actionable insights without the hassle and inaccuracy of manual inputs. Even when strategy is executed, the world is in constant flux — the right platform helps you watch internal and external signals and act on them.
Which components of strategy execution can you manage with a platform?
The right strategy execution platform should deliver on all components of strategy execution.
Remove silos from the strategy creation process and plan openly with a strategy execution platform. With the strategy visible to the entire organization, it can be critiqued and validated before it’s deployed. A platform also incorporates your data into your planning, infusing your strategy with rich insights for an informed and impactful approach.
Align and activate
A platform lets you consolidate your data and access it at any time. Through a data-first approach, you can coordinate teams on metrics and develop outcome-focused contributions. When everyone is aligned on outcomes through your strategy execution platform, you can create connections between teams and ensure measurements of success are clear.
Because strategy execution platforms focus and align teams on desired outcomes, transparency and trust pave the way for value adds from every team member. Beyond enhancing team culture, a platform bolsters decision making through data-backed feedback. You know what’s creating true impact, ensuring consistency in execution.
Assess and adapt
With a strategy execution platform, feedback loops are compressed through real-time key results and KPIs. Supported through your data, a strategy execution platform helps you monitor progress and shift resources to the tactics driving the right outcomes. Pivot when you need to, focus on what’s working, and do it faster all through the convenience of a platform.
Why your company needs a strategy execution platform
Strategy execution must live in the modern era, or it will fail. In a world that shifts daily, the ability to pivot strategy quickly without friction is a distinct competitive advantage. A strategy execution platform incorporates your data seamlessly, integrates and applies it to your decision making, and drives an outcome focus for your organization.
With these capabilities, you can ensure your strategy execution process isn’t operating in the past. By reducing friction, inefficiency, and disharmony, a strategy execution platform is a conscious choice to unleash the full potential of your organization’s strategy.
At Gtmhub, we’re committed to helping you bridge the gap between strategy and execution. Inspired by the Objectives and Key Results (OKR) methodology, our platform is designed to help you align your teams, improve focus and foster transparency.
Quick-start your OKR journey with ready-to-go OKR templates from our Marketplace or connect with 160+ Integrations to update your OKRs and KPIs automatically to easily make data-driven decisions with our customizable Insights and Dashboards.