The Blog.

Start with OKRs Strategy meets Execution

The Ultimate Outcome

Ultimately, that outcome, the assignment of value by a party (or multiple parties) external to the organization is the reason for being of the organization. Call it “The Ultimate Outcome.”

By Jeremy Epstein

November 20, 2020

OKR Insights Start with OKRs

How to write great OKRs

There is one thing that organizations of any type should master if they want to leverage the OKR superpowers - writing great OKRs. Why so? Because the quality of your…

By Marta Ilieva

September 9, 2020

OKR Insights Start with OKRs

A tale of two kings: OKRs vs. 4DX

In the “A tale of two kings” series, we aim to provide thought-provoking insights into goal setting and compare OKRs to alternative methods. In the first part, we’re going to…

By Lyubomir Hristev

June 2, 2020

OKR Insights Start with OKRs

OKRs for the Engineering team

Here, we’ll discuss some of the fundamentals of OKRs creation, including how to craft an effective engineering OKR. We’ll also provide OKR examples for inspiration at all levels of the…

By Seth Elliot

February 17, 2020

Start with OKRs Strategy meets Execution

Going Big: OKRs for large businesses

Originally developed at Intel and now used by companies like Google, Amazon, and Facebook, OKRs have a proven track record of getting results for large-scale enterprises.

By Seth Elliot

February 4, 2020

Start with OKRs Strategy meets Execution

Getting started with OKRs – for small businesses

It’s easy to associate OKRs with large companies rather than startups and small businesses. But, as industry guru John Doerr says in Measure What Matters: “At smaller start-ups, where people…

By Seth Elliot

January 27, 2020

Start with OKRs

Ditch New Year’s Resolutions and try OKRs instead

Objectives and Key Results (OKRs) can transform your flimsy resolutions into a clear, sound and actionable plan for growth and achievement.

By Gabriela Karamalakova

January 14, 2020

OKR Insights Start with OKRs

6 tips to prevent failure in OKR implementation (Part 1)

If you’ve made the decision to implement OKRs in your organization, this article is for you. Maybe OKRs are new to you or perhaps you’ve tried implementing the methodology in…

By Viktoriya Marinova

June 10, 2019

OKR Insights Start with OKRs

OKRs: Gtmhub vs Spreadsheets

When just starting with OKRs, many organizations decide to start with something simple – often a Google Sheets or Excel template. Most people think that an OKRs platform can only…

By Ivan Osmak

May 22, 2019

OKR Insights Start with OKRs

OKR example: Software development

OKRs are simple, but not easy. The main problem people have when defining their OKRs is switching from an output (what I need to do) to an outcome (what I…

By Ivan Osmak

February 18, 2019

Start with OKRs

OKRs are a means to an end

Gtmhub helps companies align teams around what matters most. Most often, our customers use Objective and Key Results (OKRs) to define what needs to be achieved, and how to measure…

By Bo Pedersen

December 1, 2018

Start with OKRs

The Secret Ingredient in the Unicorn Recipe

The world welcomed more Unicorns recently. A Unicorn is a privately owned company with a valuation in excess of $1B. Most of them have one thing in common. A not…

By Bo Pedersen

September 21, 2018

OKR Insights Start with OKRs

Engineering Incredible Employee Experience and Focused Human Performance

Having spent most of my professional life leading Human Resources teams with global investment banks, consultancies and technology companies – and many smaller, fast-growth tech SMEs around the world –…

By Jeff Wellstead

August 10, 2018

Start with OKRs

How to Thrive in Uncertainty: The Future of Great Work is Finally Here

Recent top headlines on CNBC: “Dow falls more than 150 points after US unveils new tariffs on Chinese goods” “European markets lower on trade war concerns (FTSE -1.08%, DAX -1.47%,…

By Jeff Wellstead

July 16, 2018

Start with OKRs

How to grow, achieve more and be happy

Did you ever wonder how Google (aka Alphabet, but I’ll use Google throughout) became one of the most successful companies in the world? As a user of Google (probably) and…

By Bo Pedersen

June 15, 2018

Start with OKRs Strategy meets Execution

3 Steps to improved performance and employee happiness

Why engage Gtmhub? From my 1st day at Gtmhub, my personal objective has been to prove that it is possible to combine professional performance with personal happiness. For a long…

By Bo Pedersen

June 11, 2018

Start with OKRs

OKR

The hyper-condensed explanation of OKRs. What is OKRs? OKRs or Objectives & Key Results is a goal setting and management methodology for businesses and organizations. Who uses OKRs? OKRs were…

By Ivan Osmak

March 23, 2018

OKR Insights Start with OKRs

The Health Problem

According the WHO, obesity has tripled since 1975. 39% of people aged 18 or over are overweight or obese. These are global numbers; in the US, UK, China, and other…

By Bo Pedersen

March 13, 2018

Start with OKRs Strategy meets Execution

OKRs enable home and remote workers

At Gtmhub we use objectives and key results to clearly define and communicate to each team member what matters most. Pros & cons of working remotely We have daily standups…

By Bo Pedersen

February 8, 2018

Start with OKRs

We are late with our OKRs! Now what?!

A lot of organizations say that they have a problem with always being late with setting their OKRs. For example, it’s January 15th and they still haven’t set the OKRs.…

By Ivan Osmak

February 2, 2018

OKR Insights Start with OKRs

How to OKR: Why objective should be qualitative?

I’ve just had a conversation with a fellow agile enthusiast and a question popped up. Namely, is “Increase new sales by 50%” a good objective? The theory or best practices…

By Ivan Osmak

December 22, 2017