The Blog.

OKR Insights Strategy meets Execution

Don’t use KPIs as your Objectives (and Fluffy is OK)

Bottom Line One of the hardest things when you’re getting started with Objectives and Key Results (OKRs) is to set good OKRs. We’re all used to caring a lot about…

By Bo Pedersen

March 3, 2017

OKR Insights Strategy meets Execution

Common OKRs mistakes: Everyday work as OKRs

One thing we notice with a lot of organizations that just start out with OKRs is that many people just enter their everyday work as Objectives. For example, a digital…

By Ivan Osmak

February 6, 2017

OKR Insights Strategy meets Execution

OKRs in the age of Agile: Engineering perspective

Approximately once per week someone asks us how do OKRs fit with agile product teams and do they even fit at all. There is a great article written by Felipe Castro that…

By Ivan Osmak

January 31, 2017

OKR Insights Strategy meets Execution

Setting OKRs for the Marketing Team

Bottom Line Setting OKRs for marketing is made harder by the multitude or absence of meaningful metrics or KPIs. Marketers should set objectives informed by higher level company goals, and…

By Bo Pedersen

January 25, 2017

OKR Insights Strategy meets Execution

Setting OKRs for the sales team

Bottom Line: When setting OKRs for the sales team, DON’T focus on the number. Instead, set objectives for the performance drivers, activity, process, method, aptitude, and attitude.

By Bo Pedersen

January 21, 2017

OKR Insights Strategy meets Execution

Common OKR mistakes: Too many objectives

First in our series of blog posts dealing with common pitfalls of implementing OKRs in an organization is the one of setting too many objectives. It is advised that no person…

By Ivan Osmak

January 18, 2017

OKR Insights Strategy meets Execution

Who should own OKRs: person, team or both?

One of the first questions you may face when you decide to implement OKRs in your organization is who exactly should own OKRs: employee, team (under team, we also understand…

By Ivan Osmak

January 11, 2017

OKR Insights Start with OKRs

Anatomy of an OKR: How to set your OKRs

So, you’ve decided to take the plunge with OKRs. You’ve seen the video on how Google sets OKRs, bought into the whole alignment-transparency-engagement promise and you are ready to see hyper…

By Ivan Osmak

January 9, 2017

OKR Insights Start with OKRs

When is it a good time to implement OKRs?

  “As soon as possible”, said Rick Klau, a partner at Google Ventures, in response to a question about when a management team should adopt OKRs. I mean, do you…

By Oana Calugar

December 16, 2016

OKR Insights Start with OKRs

How we use OKRs at Gtmhub

At Gtmhub, we are big believers in OKRs. Shocking, I know. In this post, I am going to write about our experiences in implementing OKRs, what went well and where…

By Ivan Osmak

November 15, 2016

OKR Insights Product Updates

Usability metrics, OKRs and transparency

Measuring the usability and the overall user experience wasn’t very popular for many years, mostly because it requires a lot of resources – suitable facility, time, evaluators etc. Fortunately in…

By Jordan Angelov

November 1, 2016

OKR Insights

Gtmhub Hype Files – What’s a D-OKR?

Let’s break it down. OKR (oh-kay-ah) stands for Objectives and Key Results. D-OKR stands for Data Driven Objectives and Key Results – or D-OKR (Pronounced doe’kah).

By Bo Pedersen

October 11, 2016

OKR Insights Strategy meets Execution

How organisational structures affect OKRs

In this article we’ll review three of the most common organisational structures, team-based, matrixed, and hierarchical, and discuss how each type of organisation affects the implementation of Objectives and Key…

By Bo Pedersen

September 2, 2016