OKRs in a pre-product market fit startup

Increase revenue. That is by far the most popular objective on our trial accounts. And, can you blame people. It is raison d’être for having a business. Yes, yes… make the world better place, impact – I…

How and why Spotify ditched individual OKRs

The other day I came across this post on Spotify’s HR blog: Why individual OKRs don’t work for us. It’s an interesting read, especially when it comes from a company as successful as Spotify. It’s…

Why OKRs fail?

Not every team that decides to implement OKRs will succeed in doing so. We, at Gtmhub – just as other vendors – will give advice and point out solutions, but the fact is that OKRs are…

Common OKR Mistakes – A Summary

Getting OKRs right is difficult. Although simple in construct, OKRs require commitment, discipline and have wide ranging and transformative ramifications at every level of the organization. Below are some of the many ways OKRs can…

Don’t use KPIs as your Objectives (and Fluffy is OK)

Bottom Line One of the hardest things when you’re getting started with Objectives and Key Results (OKRs) is to set good OKRs. We’re all used to caring a lot about our financial health metrics, revenue,…

Common OKRs mistakes: Everyday work as OKRs

One thing we notice with a lot of organizations that just start out with OKRs is that many people just enter their everyday work as Objectives. For example, a digital marketer may state an objective…

Setting OKRs for the sales team

Bottom Line: When setting OKRs for the sales team, DON’T focus on the number. Instead, set objectives for the performance drivers, activity, process, method, aptitude, and attitude.

Common OKR mistakes: Too many objectives

First in our series of blog posts dealing with common pitfalls of implementing OKRs in an organization is the one of setting too many objectives. It is advised that no person or team has more than…