The Blog.

Setting OKRs for the Marketing Team

Bottom Line Setting OKRs for marketing is made harder by the multitude or absence of meaningful metrics or KPIs. Marketers should set objectives informed by higher level company goals, and by focusing of the underlying performance drivers for marketing, instead of the metrics which are just indicators of performance.

January 25, 2017

What’s in a mission statement?

We all seek purpose in our lives. Although companies embody a very simple and singular purpose, to make money for its shareholders, most people require something more.  A company’s purpose, such as it relates to its human stakeholders, is enshrined in the company mission. The company mission statement describes succinctly what the company does, and

January 8, 2017

Gtmhub & Founders Pledge: Saving the world, one objective at the time.

The characters of Silicon Valley, the TV show and the actual Silicon Valley, love to position themselves as part of the solution to most of world’s problems. On-demand recyclable throw-away cutlery delivery service? We’re saving the world, one elitist dinner party at the time. Self-driving hot dog carts? We’re saving the world, one drunk, hungry

November 6, 2016

Find happiness through OKRs

Bottom Line: OKRs – a route to mastery, autonomy and purpose, and happy and motivated employees. Daniel Pink’s 2009 book, Drive, turned our understanding of what motivates people upside down. In this article we take a look at how OKRs can help employees achieve mastery, autonomy and purpose, and ultimately greater motivation and happiness.

August 16, 2016

Start with the vision

Bottom line In order to stand a greater chance of success, take a fresh look at your vision and mission before embarking on an implementation of OKRs. Only then focus on getting into a quarterly rhythm of setting and managing Objectives, measured by Key Results.

July 13, 2016