Why startups need management?


“Let’s do it!” – probably the most dangerous sentence one can hear in a startup.

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Customize your OKR process

There is one thing we’ve learned while helping different companies adopt OKRs – it’s always a little bit different. While the basic methodology is always more or less the same, the size, stage, industry and culture of different companies demand from the product to adapt.

To this end, we’ve released a new powerful feature to Gtmhub – custom OKR fields. Flexible like spreadsheets, without all the maintenance madness.

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Aggregated OKR attainment

In the latest release of Gtmhub, we have added a highly requested feature – aggregated OKR attainment. This new metric shows the cumulative attainment of an OKR and all of it’s child OKRs.

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Improved user management

The latest release of Gtmhub brings enhanced user management. The new features and UX improvements aim to simplify the user management for customers with large number of users.

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Objective timeline: Everything that ever happened to an OKR

The new timeline view for an objective is one of the new features of Gtmhub. Timeline now tracks all the changes that happened to an OKR since it was created, giving everyone an easy glimpse at how the objective evolved over the time.

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Organizing OKRs into initiatives and areas

With the latest release of Gtmhub, we now support tags for Objectives. While, alignment remains the main way to organize and make sense of OKRs within an organization, we have found that often secondary taxonomy is needed.

Our clients have identified two main use cases for tags: initiatives and areas.

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Leading and lagging indicators

Cause and effect is a well-established principle, even if we sometimes confuse causation and correlation (see divorce / margarine correlation).

For most companies, the main measures of performance are the usual suspects, revenue, profitability, and cash. We see this reflected in our clients, where the most common top level OKR is to ‘Increase Revenue’.

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Common OKR Mistakes – A Summary

Getting OKRs right is difficult. Although simple in construct, OKRs require commitment, discipline and have wide ranging and transformative ramifications at every level of the organization. Below are some of the many ways OKRs can go wrong.

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OKR confidence level setting

One of the key ideas of OKRs is communication around progress. So far, Gtmhub has been automatically calculating progress and juxtaposing it with the time passed in order to determine how well an objective is progressing. Many times, however, there are circumstances that are beyond this simple approach.

For example, if your objective is related to improving sales, you may have a handshake deal with one of your prospects, but it has not yet been processed. Other times yet, you may work on your objectives in a sequential manner, where you first work on your first objective, then second and finally third.

To address these scenarios, we have introduced a subjective confidence level on objectives.

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OKR statistics drill-down

Today we have released an improvement for Gtmhub statistics view which now let’s your drill down in various areas of your OKRs process.

You can now easily see the list of:

  • Objectives that have been attained
  • Key results that are in danger
  • Key results that are going well
  • Key results that have been attained
  • As well as distribution of manual and dynamic key results

All the detailed statistics provide the most important information as well as links to actual objectives or key results in case you need to inspect them closer.

Following video demonstrates this feature.