Winning the hypergrowth race
The Hypergrowth race
Hypergrowth is a race for market leadership. The rewards include:
Тhe largest market share
Тhe largest percentage of sales
Тhe greatest perceived value and brand loyalty
Мarket dominance
Hypergrowth is “the steep part of the S-curve that most young markets and industries experience at some point, where the winners get sorted from the losers."
Alexander Izosimov, the man who coined the term ‘Hypergrowth’
The challenges
The challenges that separate the winners and losers are well understood but not easy to solve.
Want to win the hypergrowth race?
Maintaining mission alignment
It's easy to communicate when everyone in the company can fit into one room. But this luxury doesn't last or prepare you for when the room suddenly gets bigger and multiple layers of management appear.
How do you keep everyone aligned without systems overload, micromanagement, and compromising the chain of command?
Achieving customer-centricity
A commitment to customer-centricity is a trait shared by all companies that exit the hypergrowth phase as market leaders.
But reporting lines, geographies, and other boundaries can create silos that hinder the cross-functional alignment required to delight today’s customers.
Growing without sacrificing culture
Culture influences everything from teamwork and innovation to how well an organization attracts talent.
As the workforce grows and becomes distributed, how do you avoid the dilution of the very culture that made you successful in the first place?
Maintaining mission alignment
It's easy to communicate when everyone in the company can fit into one room. But this luxury doesn't last or prepare you for when the room suddenly gets bigger and multiple layers of management appear.
How do you keep everyone aligned without systems overload, micromanagement, and compromising the chain of command?
Achieving customer-centricity
A commitment to customer-centricity is a trait shared by all companies that exit the hypergrowth phase as market leaders.
But reporting lines, geographies, and other boundaries can create silos that hinder the cross-functional alignment required to delight today’s customers.
Growing without sacrificing culture
Culture influences everything from teamwork and innovation to how well an organization attracts talent.
As the workforce grows and becomes distributed, how do you avoid the dilution of the very culture that made you successful in the first place?
The solution
Gtmhub enables your enterprise to orchestrate strategy and deliver business results with OKRs, including solving key hypergrowth challenges.
Alignment by design
OKRs are designed with organizational alignment in mind, starting with all Objectives flowing from the company vision. Gtmhub delivers a real-time picture of progress that enables everyone to quickly see how their efforts align with company priorities.
Enabling customer-centricity
Gtmhub-enabled visibility makes it easy to pinpoint colleagues with related Objectives across the organization. This encourages the emergence of the cross-functional teams required to deliver critical goals - like customer-centricity.
Retaining the culture of success
Organizations focus on company rituals, activities and special occasions when trying to hold on to the culture that made them successful in the first place. OKRs help to retain the best qualities of startup culture, including a focus on outcomes rather than outputs, accountability, and initiative-taking.
Exiting hypergrowth as the winner
OKRs have a track record of helping hypergrowth companies succeed. Google, Twitter and Spotify are just some of the examples.
Gtmhub allows the adoption of OKRs across the enterprise and solves the challenges that decide who wins the hypergrowth race.
