Observability for online shopping

Create and retain happy customers. Understand where friction lies and fix unexpected issues in the path to purchase before they impact your bottom line. 

Operational excellence for eCommerce


Unify omnichannel data to better understand, evaluate, and predict consumer behavior.


Track data that matters most and instantly locate any disruption regardless of whether it's impacting 1 or 100 customers.


Assess ineffective touchpoints across the customer lifecycle and spot the root cause before it hinders your conversion funnel.


Notify the right people with real-time alerts and align your teams — from digital marketing to engineering — with which problems are high priority.

Catch fraudulent activity to protect customers

Immediately know when suspicious activity in user behavior spikes, but also know what to do next. Confidently set configurable risk protocols in place, protecting both you and your customers. Cliff.ai continuously learns, adapts, and benchmarks these patterns so you don’t have to.  

Deliver top-tier customer experiences

Monitor ad performance, customer wait times, inventory turnover, and much more to ensure enjoyable customer interactions. Use real-time consumer insights to continuously adjust and make improvements. 

Preserve revenue and manage costs

Whether it’s a spike in advertising spend, customer acquisition costs, or a dip in average order value — uncover and course correct key drivers to get revenue back on track. From losing a few dollars to losing thousands, identify and alleviate gaps no matter the size. 

Business observability fit for your enterprise

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