Agile at Scale and Gtmhub Q1 2020 Roadmap

December 18, 20195 min read

We have recently announced our  Series A , and the injection of capital is already visible on our roadmap. Q1 2020 represents the most significant update to the Gtmhub platform to date.

The central theme of Q1 is –  agile at scale .

How does one introduce OKRs to 5,000 people? How do we make sure 22,000 people follow the agreed-upon OKR process? What five things one should focus on among 11,000 OKRs? Many of these questions are easy to answer with small teams of a few dozen people. Scale, however, changes everything. Scale issues are not linear; they are exponential, and we are bringing a slew of new improvements to solve these problems.

In broad strokes, we have organized the Q1 2020 roadmap in the following areas:

  • Reports
  • Marketplace
  • Automation
  • Active Directory


In Q4, we released our first iteration of Reports for Gtmhub to a great reception. In Q1, we’ll extend these further and push the 2nd iteration based on the feedback we received.

Next up, we’ll build improvement on top of reports. Soon, you’ll see “delta reports” that provide key data in regards to change and velocity. We’ll also enable you to break down the current Reports into performance and process improvements.

Gtmhub OKR Reports

Delta reports

In Q1, we will introduce what we call “delta reports.” These new reports will provide information on what has changed in a given period (e.g., last week or last month).

These lead to some powerful use cases, including:

  • The Hub will also show the relative progress on OKRs in a given time (e.g., 6% improvement over last week);
  • The Statistics screen and Gtmhub reports will include +/- figures for each of the values; and
  • Email notifications and reports will highlight the most significant changes, as well as +/- data for all the values.

Performance Reports

Performance reports will focus exclusively on tracking and reporting company, department, team, and individual performance against OKRs.

This enables a set of use case questions, such as:

  • What is the average attainment of OKRs? (configurable for individuals, groups, teams and combinations of these, as well as using tags and time horizons)
  • Which OKRs are doing well? Which are in danger?
  • What does OKR achievement look like on a granular level? (by department, team or individual
  • Which Objectives, Individuals or Teams require managerial attention?

Process Reports

Process reports, on the other hand, will provide insights targeted at how effectively the organization is at running the OKR process.

Key use cases include the following configured indexes and reports:

  • OKR Health Index;
  • Alignment index;
  • Engagement and usage metrics;
  • Stale OKRs reports; and
  • OKR Issues reports (e.g., Objective without Key Results).


In just a few short days, we are launching the industry-first OKRs Marketplace!

The first release of the Gtmhub Marketplace enables you to install pre-configured OKR examples with one simple click. For example, if you wonder what good OKRs for sales rep, product manager, UX designer are… look no further than our marketplace. You’ll simply grab the appropriate OKR and then either use it as is or modify it slightly to suit your needs. This is a fantastic way to ‘quick-start’ your OKR sessions.

In Q1, you can look for us to double-down on the marketplace with three new releases.

Gtmhub Marketplace – Install OKRs, Insights and Apps with one-click

One-click Insights

If you use Gtmhub, you know OKRs are just the start. Driving growth via Insights (and Dynamic Key Results) really leverages the power of OKRs. So, we are taking the marketplace to the next level and adding Insights. You’ll be able to access hundreds of out-of-the-box Insights and connect them to your OKRs with a simple click.

Want to track the number of closed epics in JIRA? Perhaps you want to know the size of the pipeline in SalesForce in real time? No problem – just install the Insight right from the Gtmhub Marketplace.

Example: Automate your Jira related OKRs with one click

Share your OKRs and Insights on Marketplace

The first iteration of the marketplace was purposely limited when it comes to who can contribute, as we wanted to reduce the noise and manage curation.

In early 2020, however, we’ll open the marketplace to submissions from all the users of Gtmhub. With these new additions, you will be able to create OKR and Insight templates for your team to use or even share them publicly.


Automation is a big theme when talking about solving problems at scale. So far, Gtmhub has automated updating key results from over 150 3rd-party business systems (such as Salesforce, Jira, or Google Sheets).

We are now taking automation one step further with the brand new automation workflows.

Process and OKR hygiene automation

Managing anything at scale requires automation of workflows – and OKRs are no exceptions.

For example, you may want to:

  • send a Slack message every time someone creates a top-level objective; or
  • automatically tag every OKR that contains the phrases “MRR” or “revenue” with “sales;” or
  • send an email to the respective manager whenever an objective hits 70% attainment.

An example automation workflow

The Gtmhub automation workflows will implement a common: Trigger > Condition > Action paradigm.

Simplified Custom Insights

Gtmhub allows users to create custom Insights using SQL or R algorithms and HTML for visualization.

While this feature is insanely powerful, many users find HTML markup complex and hard to manage across a large number of Insights.

No problem. We are now simplifying this by removing the need to write HTML if your Insight returns a single number (e.g., MRR, Number of Jira Epics…). Gtmhub will now automatically create the user interface for your Insight – though, if you insist, you can of course fall back on fully custom HTML.

Gtmhub will now automatically build UI for the insights, based on the type of data; no need to write HTML anymore.

Simple OKR update automation

One of Gtmhub’s key values is enabling the automation of Key Results (tied to the 3rd-party tools I mentioned earlier). Of course, this previously required you to browse your configured Insightboards and then create dynamic Key Results.

No longer! In Q1, we are dramatically simplifying this flow by allowing you to automate your Key Results with one click, directly from the OKR creation screen.

Adding a dynamic Key Result is now as simple as choosing the system and metric you want to track as a key result.

Step 1 – Select “Automated” tracking 

Step 2 – Select system from which metric comes

Step 3 – Select parameter you want to track as a Key Result 💥

Active Directory Sync

Gtmhub has supported SSO integrations for a long time now. In Q1, we are taking the Active Directory integration to an entirely new level.

In addition to supporting SSO, we will now also sync additional data from Active Directory.

This feature will ultimately benefit large teams that need to manage user information from one central place.

Use cases:

  • Automatically create Gtmhub teams based on the AD domains, organization units, and groups; and
  • Automatically assign Gtmhub role based on the AD properties; and
  • Automatically assign users to Teams in Gtmhub based on AD properties.