Customer Acquisition Cost

Filed under following categories:

Sales Marketing

Most commonly used with the following data sources:

Pipedrive Zoho CRM Salesforce
The Customer Acquisition Cost (CAC) measures the cost of getting a new customer. Sum all costs like salaries, advertising costs, sales activities like demos, proof-of-concepts performed in a specific time period and divide this by the number of customers you won during that period.

Simple formula

CAC = Sum of all costs related to the deal / Number of customers