Gtmhub links directly to Segment and gathers key data points relevant to your OKRs.
Once you've linked Segment, create your Insightboards with prepackaged metrics from the Marketplace or create your own and link them directly to KPIs or Key Results.
With your key metrics linked, Gtmhub automatically updates your KPIs and OKRs in real-time. You can see progress and identify any areas that need attention.