Spotahome recently raised additional funding, and with new investors came increased performance expectations. At the same time, the number of employees doubled in 6 months. Finally, the company were struggling to generate insights from its operations due to the complexity and disparate nature of the underlying data. As a result, performance became an even greater challenge, and employees were not aligned with each other or with a common goal.
Spotahome decided to implement OKRs as "the best modern and proven goal-alignment system in the world". They started by implementing basic OKR templates in a spreadsheet, which quickly turned into a nightmare of manual, unproductive, and (it turned out) unnecessary work. By integrating all the business systems and updating OKRs automatically, Gtmhub was the perfect solution. "It was no-brainer for me, Gtmhub is the only product out there that links OKRs and BI" says Alejandro.