Plastchim-T and Gtmhub

Plastchim-T is a leading European manufacturer of biaxially-oriented polypropylene (BOPP) and Cast Polypropylene (CPP) films and flexible packaging products. It’s the first company in the world to install an innovative BOPЕ / BOPP Brückner hybrid line that produces 100% recyclable product.

The most important thing is to be patient and not give up, because the system works and your success is certain. Frankly speaking, today we cannot imagine OKRs without Gtmhub.

Milena Milanova

What’s your role in the company?

I manage the financial efficiency of Plastchim-T AD. My colleagues from different departments (Purchasing, Sales, Logistics, Customer Service, etc.) and I are responsible for the critical processes in the company. We use our knowledge and skills to create models that help us see where we need to focus and make improvements.

When it comes to OKRs, what do you do?

I lead the whole OKR process. This mostly means finding ways to effectively implement our OKRs based on what we want to achieve in the organization. I also introduced the use of Gtmhub tasks, which allowed us to work in a completely new way to achieve the desired operational efficiency.

What was the business problem the organization was facing?

There was a need for improvement in all aspects of “Plastchim-T” AD’s business – from maximizing the Overall Equipment Efficiency (OEE), through increasing both the sales and quality of our products, to organizing the work process (the so-called "5S").

Why did the organization think OKRs were the way to solve this problem?

Certainly, the biggest challenge was structuring the OKRs, as well as communicating the changes that will occur as a result of their implementation.

Tell us more about your OKR rituals?

Like many companies do, each department presented results from the past week during our operational meetings. But there was not enough time for us to discuss our biggest challenges in detail.

We are currently using Tasks in Gtmhub, which are directly related to our OKRs. Each of the participants prepares for the meetings by pre-updating the progress of their OKRs+Tasks and getting acquainted with those of their colleagues. This saves us time that we now use to discuss not only what we have achieved in the past week, but also what happens in the short term (e.g. this week). If something is postponed two or more times, then we have a problem.

Did OKRs affect your revenues?

Yes, absolutely. Excluding investments in machinery and equipment (the so-called capital expenditures or capex), our turnover has increased significantly in the last 2 years. We are talking about 9-digit figures. Additionally, our profits have increased significantly!

In June’20, as well as the previous three months, we reported the highest production efficiency. This is extremely important as it involves many processes – performance optimization, availability of machines, quality control, etc. Gtmhub is one of the main tools that helped us achieve this.

How did you manage to do it?

Each week we discuss the relevant OKRs and more precisely what is planned, what are the reasons why something has not been accomplished, etc. This way, everyone knows what is expected from them and focuses on priorities. For example, if we want to achieve a 1% increase in the productivity of a given machine, we need to reduce its downtime, as well as the quantity of returned-for-quality-reasons products.

Historically, many colleagues were not sure what exactly this 1% improved efficiency meant for the company from a financial point of view. However, when they hear the specific figures, they feel engaged. That is why we calculated the EBITDA indicator (profit before interest, taxes, amortization, and depreciation) for all major objectives. The idea was that each department knows exactly how much it would contribute to the overall performance of the company.

Favorite Gtmhub feature?

Oh, yes, Tasks! They’re great and they will get even better. That’s another reason why I like Gtmhub so much – you listen to us and you’re improving all the time. I also really like that Gtmhub has so many integrations (e.g. Salesforce).

Another favorite feature – the Badges. I don't forget to reward a colleague or an entire team when they performed well.

I also love the OKR-design score. With 5 sentences you managed to explain what a good OKR is. My colleagues appreciated it a lot because not all the people had read OKR books, and now everyone can easily and independently create quality OKRs.

What is more, the platform is very useful for our CEOs. If they miss any of the weekly meetings, they can easily review the information in Gtmhub - what happened during the previous week and what is planned for the next. If they have questions, they can simply comment or contact the people directly.

Last, I promise - it's great that there is always someone to help through the online support chat if we need it.

What advice would you give to others who want to make the same journey?

In my opinion, the most important thing is to be patient and not give up, because the platform works and your success is certain. Frankly speaking, today we cannot imagine OKRs without Gtmhub!

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