Playbook for adopting OKRs in a startup

OKRs are all the rage among the startups these days. There is a lot of resources on what OKRs are and how to use them. While OKRs, as a concept, seem pretty straightforward – introducing them in an organization can be tricky.


We have worked with dozens of companies and over the time, we’ve learned a lot about what works and what doesn’t. To help others, we have distillied our experience in a short playbook (about 25 pages), that outlines how to adopt OKRs in a startup.

The topics cover:

  • Understanding why you want to adopt Objectives & Key Results in the first place
  • Crash course in OKRs
  • Selecting a pilot group
  • Appointing OKR champion
  • Defining the planning cadence
  • and much more…

In addition, we also added three appendices:

  • Checklist for adopting OKRs
  • Example OKRs (sales, marketing, product, HR…)
  • List of common mistakes and how to avoid them

The playbook is free and you can download it here: OKRs Startup Playbook 

We hope you’ll find it helpful. If you have any questions or have suggestions, ping us on Intercom.