The Blog.

Key results with soft and hard deadlines

A customer recently told us following case: “My objectives are all product related and timing is everything. For this quarter I need to improve the user engagement and to do that I need to release 3 features, but it won’t matter a thing if I don’t hit my deadlines – and those are all before

January 29, 2017

Setting OKRs for the Marketing Team

Bottom Line Setting OKRs for marketing is made harder by the multitude or absence of meaningful metrics or KPIs. Marketers should set objectives informed by higher level company goals, and by focusing of the underlying performance drivers for marketing, instead of the metrics which are just indicators of performance.

January 25, 2017

When timing matters: Time framed KRs

Sometimes just setting a goal and metrics, an objective and key results it’s not enough. Sometimes timing matters – especially if your OKRs implementation is flavored with a pinch of project management. So, here come the “Time framed KRs”.

January 16, 2017

Looking at OKRs from people perspective

There are two ways to use OKRs. From one side, we can look at the objectives and how well are they being executed. On the other side, we can look at people and teams, and see how well are they executing against these objectives. With the latest updates, Gtmhub is delivering the people centric perspective on

January 9, 2017

Anatomy of an OKR: How to set your OKRs

We start with the goals that we want to achieve. From these goals, we derive the objectives that when accomplished will have desired impact on our goals. We then define key results which when hit will mean we have accomplished our objective. Finally, we decide on how exactly are we going to use our resources (such as time) to accomplish our key results – and those are tasks.

January 9, 2017

What’s in a mission statement?

We all seek purpose in our lives. Although companies embody a very simple and singular purpose, to make money for its shareholders, most people require something more.  A company’s purpose, such as it relates to its human stakeholders, is enshrined in the company mission. The company mission statement describes succinctly what the company does, and

January 8, 2017

When is it a good time to implement OKRs?

  “As soon as possible”, said Rick Klau, a partner at Google Ventures, in response to a question about when a management team should adopt OKRs. I mean, do you want to delay organising and executing your goals? Do you want to delay good results? When do you need better focus, alignment and accelerated growth,

December 16, 2016

Plan ahead with Gtmhub OKR Sessions

We have just released a major new update to Gtmhub product: planning sessions. In short, planning sessions allow you to organize your objectives in time periods, such as quarters or months. After talking and observing how our customers use Gtmhub to manage their OKRs, we have observed several things that keep coming up.

December 8, 2016

Establish best OKRs practices with Gtmhub

We are working closely with clients every single day and have a good insight into how OKRs are being implemented in real world, together with obstacles that are being faced. I’ve written about some of these obstacles in the post describing our experience with OKRs. What we have seen time and time again, is that

November 18, 2016

Gtmhub & Founders Pledge: Saving the world, one objective at the time.

The characters of Silicon Valley, the TV show and the actual Silicon Valley, love to position themselves as part of the solution to most of world’s problems. On-demand recyclable throw-away cutlery delivery service? We’re saving the world, one elitist dinner party at the time. Self-driving hot dog carts? We’re saving the world, one drunk, hungry

November 6, 2016

Usability metrics, OKRs and transparency

Measuring the usability and the overall user experience wasn’t very popular for many years, mostly because it requires a lot of resources – suitable facility, time, evaluators etc. Fortunately in the last few years the interest in the usability tests even with the small vendors increased. There are now online services that would do the

November 1, 2016

Find happiness through OKRs

Bottom Line: OKRs – a route to mastery, autonomy and purpose, and happy and motivated employees. Daniel Pink’s 2009 book, Drive, turned our understanding of what motivates people upside down. In this article we take a look at how OKRs can help employees achieve mastery, autonomy and purpose, and ultimately greater motivation and happiness.

August 16, 2016

Welcome Bo, our new Chief Revenue Officer

I’ve got acquainted with Bo Pedersen through a mutual contact at about the time we’ve started Gtmhub. Since then, I’ve kept in touch with Bo and we’ve discussed many aspects of Gtmhub’s value proposition and go-to-market approaches.

July 18, 2016

Start with the vision

Bottom line In order to stand a greater chance of success, take a fresh look at your vision and mission before embarking on an implementation of OKRs. Only then focus on getting into a quarterly rhythm of setting and managing Objectives, measured by Key Results.

July 13, 2016

Creating stunning insights just got a whole lot easier

Gtmhub allows users to create custom insights. In a nutshell, with custom insights you can slice and dice all the data in Gtmhub and then visualize it within Gtmhub insightboards. You can learn how to make new insights in our documentation. Today, however, we released a big improvement that helps you make stunning insights even

June 15, 2016

Managing OKRs with Gtmhub

In this post we are going to explore how business can frictionlessly implement OKRs across the organization. As always, any new process or way of doing things, is bound to face resistance and pushback. That’s is human nature. And rightly so. Most of the times, introducing a new process means more bureaucracy and paperwork for

June 3, 2016