Measure What Matters in real life – March 2021 Edition

The first quarter of 2021 is wrapped up. We are one-quarter of our way through 2021! Can you believe it? Where has the time gone?

That said, we’ve got three-quarters left. We’ve got plenty of time to reach our corporate objectives. If you’re in the we-reflect-and-reset-OKRs-every-quarter group, then you’re about ready to gear up for Q2.

John Doerr, author of Measure What Matters (a must-read for any OKR practitioner), once said, “We do not learn from experience…we learn from reflecting on experience.” 

He suggests reflecting on these questions when closing out an OKR cycle:

  • Did I accomplish all of my objectives? If so, what contributed to my success? If not, what obstacles did I encounter?
  • If I were to rewrite a goal achieved in full, what would I change?
  • What have I learned that might alter my approach to the next cycle’s OKRs?

You may be asking yourself, “All of this sounds wonderful, but where and how do I apply this in practice?”

Great question! We’ve been working on a few things to help you get through this point of the OKR lifecycle with gusto.


Facilitate your retrospective and OKR brainstorming sessions around our Whiteboards. Using a Whiteboard for your workshops will smooth out all the bumpy spots related to reflecting and resetting as you prep for the next OKR cycle. Run your company- or team-level retrospectives and craft company-, team-, or individual-level OKRs with one of our ready-made templates so you can save time and jump-start the process .

Here are 4 highlights 🤩 of how Whiteboards can help:

🙅🏻‍♀️ No more copying OKRs from place to place

⏬ Import existing OKRs to set the context for workshops

💬 Collaborate on ideas in an unconstrained safe space

⏫ Publish OKRs directly from a Whiteboard to any session

If you want to see Whiteboards in action, watch this 👉 video . And if you want to know the ins-and-outs of how everything works, check out this 👉 help desk article .

Zapier integration

As you reflect upon your experience, you might notice you’re doing a lot of things manually. You may want to approach this new cycle differently and incorporate ways to automate things. If you’re nodding your head and saying to yourself, “Yes!” then you’re in for a treat. We’ve improved our Zapier integration which will help you automate workflows like a champ so you can do more with less work .

If you’re reading this, it’s likely your OKRs are in Gtmhub. You may even track tasks in Gtmhub. But, what if you’re not? What if your team uses Asana, Jira, or Basecamp? How can you connect your work to your “why” (a.k.a. OKRs) and make sure task statuses are synced between your tools? Answer: Create a Zap.

This is just one of the many ways you can use automation to aid in your quest to be a more transparent individual, team, and organization. There are a ton more use cases we’ll translate into Zap templates soon. So, stay tuned. In the meantime, check out this handy 👉 help desk article so you can get started automating today.

Cascading Key Results

We released cascading Key Results a while back. But it’s recently gotten some love. For those who are unfamiliar with this feature, here’s the gist. Let’s say you’re a Chief Revenue Officer (CRO), and your sales organization covers different territories. The leadership team agrees that the Key Result related to Sales Bookings makes sense.

How do you assign KRs to everyone in the various territories that “roll-up” to that main Sales Booking KR so you can have visibility on contributions and easily track progress over time? Create a cascading KR in Gtmhub and achieve stronger, more direct alignment between individuals and teams .

This is one of many ways you can model alignment in Gtmhub. Check out this 👉 help desk article to learn how to enable cascading Key Results and model other ways of alignment.

Looking to get started with OKRs? Try Gtmhub FREE for 7 days!