In this post we are going to explore how business can frictionlessly implement OKRs across the organization. As always, any new process or way of doing things, is bound to face resistance and pushback. That’s is human nature.
And rightly so. Most of the times, introducing a new process means more bureaucracy and paperwork for the team.
Many of the organizations we are talking to have decided to take the plunge and introduce OKRs. The motivation is to be more efficient, improve alignment and instil the so much needed focus across the board.
But, once the initiative is approved, the immediate challenge is – mechanics. How exactly is one to go about setting OKRs for tens, hundreds or even thousands of people. Spreadsheet – the least bad solution to every problem – is often the prime suspect. Some try shared documents on Dropbox or Google Drive. Some yet, are stretching the existing applications – such as Aha! – and trying to ignore the pain.
It’s like painting a ship with a toothbrush. As if the task ahead is not big enough, the challenge is made insurmountable with an inappropriate tool.
Managing objectives in Gtmhub
Let us start with the O part of OKRs – objectives.
In Gtmhub terminology, those are goals. Goals are qualitative in nature and any number of them can be defined. For example, let us imagine a following goal:
Start email marketing operation
For every goal, we also define the description (why exactly we want to achieve this goal), owner (person that is responsible for achieving the goal), goal with which to align (more on this later) and time frame in which we expect to achieve the goal. In Gtmhub, this is how we would define this objective.
Defining the key results for objectives
Once we have set our objective, it’s time to define the key metrics for it. In Gtmhub terminology, those are called metrics.
There are two types of metrics that can be attached to goals:
- automatic metrics
- manual metrics
Automatic metrics are the sweet spot of Gtmhub. Gtmhub has dozens of connectors (Pipedrive CRM, MySql, CSV, MailChimp…) which automatically pull data in, as well as an engine which turns all this data into meaningful insights. In addition to this, there are also dozens of predefined insights to get you up and running in no time. All this is fine and well, but you may ask yourself, what does it have to do with OKRs?
Well, a lot.
Any metric in any dashboard in Gtmhub can be attached as a key result for an objective. When you do this, your key results will automatically update and the attainment will be available in real time.
So, for example, we could add number of subscribers on our MailChimp list as a key metric to our Start email marketing operation objective.
What about soft metrics?
So far, we’ve seen how well everything works when there is data available. Sometimes, however, key metrics are binary – did something happened or not? For example, we could have a key metric “Hire content manager”. Other times yet, they are numeric, but there is no system where we really keep this data. For example, “Get five blogs to write about our newsletter” is an example of such key result.
For such cases, Gtmhub provides a feature called manual metrics. To add a manual metric to a goal, all one needs to do is set the name (what this metric represents), type of a metric (number or boolean) and notification schedule. Once this is done, Gtmhub will send you emails to remind you to update these soft metrics. So, basically, every once in a while it’ll ask you: “Have you hired a content manager yet?”
In Gtmhub, adding soft key result to an objective would look like this.
Alignment – or how it all comes together
No person is an island, and no goal should be an island. In our example so far, we’ve set out to start an email operation. However, outside of any context, this may be utterly useless way to spend time and money. To ensure that everyone in the organization is pushing in the right direction, Gtmhub provides a simple way to align goals.
In other words, we can build a hierarchy of goals supporting each other. The last piece of the puzzle is to align the Start email marketing operation goal with the higher objective of the marketing department – bring more quality leads.
Less talking, more showing
To show you how all this looks in practice, I’ve prepared a short video.
Want to see it live?
If you’d like to see this in action, you can sign up for a live demo here and we’ll get in touch with you.