Gtmhub Q4 2020 Product Roadmap

Q3 saw Gtmhub launch 200 improvements that eliminated 73 unnecessary clicks from the product. This says it all – we’re simplifying the experience, improving the performance, and adding more valuable features to support you in being successful with OKRs. Below are the main areas and features we’ll focus on this quarter:


How is your team aligned? Just scroll down in the all-new Nested OKRs view . You’ll be able to quickly navigate through the alignment of OKRs just by scrolling with your mouse or using your keyboard.

Priorities changed? Introducing the new OKR statuses for full transparency in your process and progress .

You have to stop working on an OKR (things happen), but you still want to keep it for transparency purposes – you can give it a “Not a priority” status. What’s more, you can get a helicopter view of how many OKRs were, for example, completed or abandoned in your organization over time. This will help you tremendously to improve your OKR process.

Key result automation 

Improved way of tracking Key results – 20x faster to setup .

You’ll be able to automate your Key results in an instant. A single click on ‘Track automatically’ will let you plug an integration, such as Salesforce, HubSpot, or Jira, and get the data point through a visual editor. The revamped workflow will save you tons of time and effort in the process of creating automated KRs.

Streamlined data permissions .

When adding a new Gtmhub data integration you will be able to decide who has access to the data fueling automated Key results, insights, insightboards and KPIs.

Search bar

Find anything in under 2 seconds .

You have to jump quickly from your OKR to that other insight? “It was something with ”Increase”… here it is!”. One, two, done.


Comments on Tasks .

You’ll be able to leave comments and collaborate effectively without losing the context of the task at hand.

Attachments on Tasks .

Enhance visibility by uploading images or documents to your tasks and collaborate right there and then.

Tasks for Key results .

Planning the approach to your KRs will be more effective than ever with tasks for Key results.

Moreover, with the new details now available, you’ll be able to drill down into your company’s OKRs all the way to the bottom, for instance, to identify the exact bottlenecks in projects and make your OKRs a success.

Employees and Teams 

Individual and team reports .

What if you want to see how someone’s work has evolved over time? Simply click on a name and generate an informative OKRs report.

Employees and team lists .

Make a list to find out, for example, which employees are part of the Denver office, or which teams have OKR progress above 75%.

Mobile app

In addition to the recently developed task management in the mobile app, in Q4 2020 we’ll roll out:

KR timeline .

Browsing the latest KR updates of your colleagues, congratulating them, or adding a task for them will all be possible in the app.

Home .

The one go-to place to find everything you need is arriving to the mobile app – your OKRs and to-do’s will be available at a glance. Act on time – approve objectives, work on tasks, update your key results, and check your progress even when you’re on the move.


Fewer emails, better emails .

You will receive only one email with all the important updates.

Unified pagination across the product .

You will be able to navigate your most-used screens will happen much faster.

3x quicker integration .

Adding a data integration will be so much quicker – in fact 3-clicks-less quicker. Or there’ll be no clicks at all – just take a look at your insights and connect your data.


We’re supercharging the product performance with:

1. Faster loading times and data syncs in your reports

2. Faster data syncs on all of your integrations

3. Faster insights’ loading time

4. Faster KR view

Looking to get started with OKRs? Try Gtmhub FREE for 7 days!