Gtmhub & Founders Pledge: Saving the world, one objective at the time.

The characters of Silicon Valley, the TV show and the actual Silicon Valley, love to position themselves as part of the solution to most of world’s problems. On-demand recyclable throw-away cutlery delivery service? We’re saving the world, one elitist dinner party at the time. Self-driving hot dog carts? We’re saving the world, one drunk, hungry frat boy at the time. 360-degree selfie drones? We’re saving the world, one narcissist at the time. 

Gtmhub helps companies set, manage, and measure data-driven objectives and key results, or OKRs. Whether this is helping to save the world in itself is not for us to say. Until now. We’re incredibly proud and pleased to sponsor Founders Pledge, who is on a mission to get tech leaders to pledge a small proportion of their personal proceeds from exit to charity. 


Founders Pledge was set up by David Goldberg, after realising that despite his financial success and material abundance, he had everything he wanted, but none of what he needed. 

“Not only do tech leaders have an enormous opportunity to do good directly with the wealth they create, they’re exactly the type of people that are primed to conceive the solutions to problems that charities have been struggling with for centuries” says David. 

We’re providing Founders Pledge with full and unrestricted access to our product to use Gtmhub to manage its OKRs to support its mission to deliver as much giving as possible, as soon as possible. We’re joining an awesome community of Pledgers, some of which have already exited and helped generate meaningful and powerful impacts on issues affecting the world. 

So how is Founders Pledge structured to take advantage of OKRs? Neil Jansen, Deployment Director at Founders Pledge, explains: 

“At Founders Pledge, we created an Impact Flow Chart, which was developed as a top-down look at our product and organisation. At the very top, we have what may seem a bit “fluffy” of a goal: Have the Greatest Impact. But then we drilled down on this until we were left with concrete actionable points where we could apply and effectively use our limited resources. Each of these is, then, a great place to measure day-to-day (or periodic) work with OKRs. On an organisational level, we can then iteratively implement changes in operations to reduce inefficiency and compare how each of our current efforts stand up against each other in contributing to our intermediate and overall goals. 

For example, we can now compare the efficacy of either attending events in person to speak face to face with tech founders, or relying more heavily on personal introductions via email. Each of these is a multi-step process with unique bottlenecks, but both contribute to how many people we can reach with three employees, which then feeds up into how many pledges we can onboard. Having data on where and why each of these methods works or not is crucial to keeping us focused on what matters, rather than hiring more people just to do work that may not need to be done in the first place. 

In teaming up with Gtmhub, we’ll be able to much more easily track and quantify each of these in a central system. This is just one example of how modern technology can be applied to tried and true systems to make them even better – something that resonates with every tech founder, and something that we hope to bring to the greater world of charity and social good.” 

How can you help Founders Pledge achieve its OKRs? If you’re a tech leader, either a founder, executive or investor, the best and easiest thing to do is to join Founders Pledge now. Click here to pledge now

So yes, we can now say that we are, in a small but tangible way, helping Founders Pledge and its Pledgers make the world a better place.