The Blog.

Leading and lagging indicators

Cause and effect is a well-established principle, even if we sometimes confuse causation and correlation (see divorce / margarine correlation). For most companies, the main measures of performance are the usual suspects, revenue, profitability, and cash. We see this reflected in our clients, where the most common top level OKR is to ‘Increase Revenue’.

April 12, 2017

The Balanced Scorecard, Strategy Maps, and OKRs

Bottom Line: If you’re working with OKRs, you may find it useful to think about the Balanced Scorecard perspectives when setting OKRs. Which Balanced Scorecard perspectives, or categories are you supporting with your current OKRs? Do you need to rebalance your efforts? Who and which departments are supporting each Balanced Scorecard perspective, i.e. Financial, Customer, Internal Business

March 6, 2017

Setting OKRs for the Marketing Team

Bottom Line Setting OKRs for marketing is made harder by the multitude or absence of meaningful metrics or KPIs. Marketers should set objectives informed by higher level company goals, and by focusing of the underlying performance drivers for marketing, instead of the metrics which are just indicators of performance.

January 25, 2017

What’s in a mission statement?

We all seek purpose in our lives. Although companies embody a very simple and singular purpose, to make money for its shareholders, most people require something more.  A company’s purpose, such as it relates to its human stakeholders, is enshrined in the company mission. The company mission statement describes succinctly what the company does, and

January 8, 2017