The Blog.

Strategy meets Execution

How OKRs & Gtmhub enable the Hybrid Work Model

How OKRs combined with the Gtmhub platform enable leadership to reap the rewards of the Hybrid Work Model while sidestepping the challenges.

By Ravi Bains

July 30, 2021

Company News Strategy meets Execution

Why Fortune 1000 Companies Should Care About the Mission Alignment Index

The Mission Alignment Index is an honest, unbiased analysis of how global brands of all industries are aligned with their company's mission.

By Austin Goodwin

July 28, 2021

Strategy meets Execution

JFK on Vision & Mission

Five insights on crafting the company vision and mission from how President John F Kennedy went about envisioning the space program that put Neil Armstrong on the Moon.

By Ravi Bains

July 19, 2021

OKR Insights Strategy meets Execution

CSO, Drive Engagement and Profit for Your Enterprise Using OKRs

OKRs produce alignment, focus, and improve employee engagement and motivation to increase productivity. Ultimately, OKRs maximize efficient realization of the enterprises’ strategic objectives.

By Evan Campbell

July 15, 2021

OKR Insights Strategy meets Execution

Building World-Class Operations as a COO with OKRs

OKRs grant the greatest transparency and alignment possible in a framework, which means they are already optimized for the COO role.

By Austin Goodwin

July 12, 2021

OKR Insights Strategy meets Execution

Drafting Impactful Finance OKRs – Mission Possible

Objectives and Key Results can help the Finance team achieve operational and functional excellence.

By Polina Kasaboneva

July 8, 2021

OKR Insights Strategy meets Execution

COOs, Orange Juice, and OKRs: Getting the Most Squeeze from Your Operations

COOs get a better “squeeze” on operations with OKRs because, like the juicer, OKRs solve several problems for the COO. We’ll explore a non-exhaustive list of problems around alignment and…

By Austin Goodwin

June 10, 2021

OKR Insights Strategy meets Execution

Everything You Need to Crush It as a Chief of Staff

This resource guide is dedicated to helping Chiefs of Staff make others effective and have an outcome mentality.

By Austin Goodwin

June 8, 2021

Strategy meets Execution

From Anarchy to Alignment

A historical perspective on the long-standing problem of aligning people and strategy.

By Ravi Bains

May 27, 2021

OKR Insights Strategy meets Execution

Uncovering the Chief of Staff’s Purpose

Everything you do as a Chief of Staff has the potential to drive effectiveness for the organization. It may be hard to see at first, but through the power of…

By Harry Siggins

May 12, 2021

OKR Insights Strategy meets Execution

Accelerate Progress as a Diversity & Inclusion Leader: A Resource Guide

Learn why OKRs are crucial for D&I. Read our whitepaper, a practical blueprint for driving measurable results. Listen to D&I experts and practitioners talk about struggles and strategies in their…

By Austin Goodwin

May 5, 2021

OKR Insights Strategy meets Execution

How to be a More Effective Chief Strategy Officer (CSO)

An encyclopedia-like blog post, catered to Chief Strategy Officers who want to learn how to successfully drive multi-axis alignment, and get a unique learning perspective on OKRs and strategy execution…

By Austin Goodwin

April 8, 2021

Strategy meets Execution

Alignment for adaptive strategy execution

A distracted or misaligned team is not a productive or effective team. Alignment is a no-brainer in theory. But the difference between theory and practice is greater in practice than…

By Bo Pedersen

February 24, 2021

Strategy meets Execution

Can your organization adapt faster than it can be disrupted?

OKRs are a proven framework for effective strategy execution that is becoming almost ubiquitous among digital-native and agile enterprises of all sizes. Why are OKRs ideal for strategy execution in…

By Evan Campbell

December 7, 2020

Start with OKRs Strategy meets Execution

The Ultimate Outcome

Ultimately, that outcome, the assignment of value by a party (or multiple parties) external to the organization is the reason for being of the organization. Call it “The Ultimate Outcome.”

By Jeremy Epstein

November 20, 2020

Strategy meets Execution

Communicate your top-level strategy more effectively with OKRs

How to keep all people aligned? Should Company X be implementing the new strategy initially only within the C-Suite or a focus group involving department leads is required? What kind…

By Dilyana Simeonova

May 13, 2020

Start with OKRs Strategy meets Execution

Going Big: OKRs for large businesses

Originally developed at Intel and now used by companies like Google, Amazon, and Facebook, OKRs have a proven track record of getting results for large-scale enterprises.

By Seth Elliot

February 4, 2020

Start with OKRs Strategy meets Execution

Getting started with OKRs – for small businesses

It’s easy to associate OKRs with large companies rather than startups and small businesses. But, as industry guru John Doerr says in Measure What Matters: “At smaller start-ups, where people…

By Seth Elliot

January 27, 2020

Strategy meets Execution

Don’t tell me what to do

Give me a strong reason why. Give me the ways and means to learn how. But please don’t tell me what to do. From Compliance to Commitment Purpose led businesses…

By Bo Pedersen

September 4, 2019

OKR Insights Strategy meets Execution

A Contrarian Approach to OKRs

In times past, I spent many an hour worrying about goal setting and OKRs in particular. For me, concerns usually fell into one of 5 big buckets: Defining inspirational OKRs…

By Bo Pedersen

August 12, 2019

OKR Insights Strategy meets Execution

Sales OKRs are NOT about sales targets

It is said that sales “lives by the number”. That number is usually some variation of revenue (bookings, billings, MRR, ARR…). The problem is that this number, as Jeff Bezos…

By Ivan Osmak

June 9, 2019