The Blog.

ROI from OKRs – Stretch!

In this blog series, we will be looking at the potential return on investment from implementing Objectives and Key Results (OKRs). Across 5 articles we will look a how the different characteristics of OKRs drive return on investment (ROI). In this first article, we will review how stretch goals drive performance.

September 24, 2018

Avoid these 5 fail factors

Are you paying attention to your fail factors? There has been a lot of attention on the idea of North Star metrics, measuring what matters, and other ways of tracking and driving performance improvements across all areas and all levels of the organization. The corollary of identifying such performance metrics, or success criteria, is that

August 8, 2018

Product Discovery is key after teams adopt OKRs

This is a guest blog from Jeff Gothelf, Author of Lean UX and Sense & Respond. While there is no shortage of resources on product discovery, here’s a quick list of first steps once your OKRs are confirmed: Gather the team — product, design, engineering at the very least — and present the quarter’s OKRs to the team with rationale of how they ladder up to the corporate goals.

August 6, 2018

Why and when it’s OK to have tasks as OKR?

Coming up with OKRs, in the beginning, is often hard. OKRs make a ton of sense when someone else tells you about them, but many will have a writer’s block when creating their own OKR for the first time. One of the most common dilemmas is – can Objectives and Key Results contain tasks? The

May 27, 2018

Sport and OKRs

The OKR methodology is as perfectly suited to develop a successful outcome in sport as it is in setting and attaining seemingly out of reach business goals. by Mark Richard of Auxin Services, a provider of services to help companies drive performance, including support to set and manage OKRs. 

April 6, 2018

Bonuses & OKRs at Gtmhub

When introducing OKRs, businesses often wonder how do they fit in performance appraisals or bonus schemas. Every organization will have its own take and in this post, I am going to share how we are doing this at Gtmhub. No individual bonuses We are a relatively small business, so this works well for us. Namely,

April 4, 2018

The Health Problem

According the WHO, obesity has tripled since 1975. 39% of people aged 18 or over are overweight or obese. These are global numbers; in the US, UK, China, and other places, the numbers are much higher. On the other hand, it is well known that weight loss and improved fitness are attainable by eating better,

March 13, 2018

Annual vs Quarterly OKRs

A common question we get is – should we set annual OKRs or quarterly OKRs? In this post, I am going to describe what we have found to work best in practice. Have OKRs follow your planning cadence The simplest answer is that your OKRs should be set at the same interval for which you

March 6, 2018

Top 5 myths about OKRs

Most organizations will fail with OKRs on their first attempt. The actual reasons differ, but quite often it’s the gap between expectations and reality. In this post, I am going to list the top 5 myths which set unreasonable expectations when it comes to Objectives & Key Results methodology. 1. Simple = Easy As Jeff Gothelf

February 13, 2018

How to OKR: Why objective should be qualitative?

I’ve just had a conversation with a fellow agile enthusiast and a question popped up. Namely, is “Increase new sales by 50%” a good objective? The theory or best practices say that objective should be qualitative (no numbers), and key results should be quantitative (numbers). I also happen to think that in practice this works

December 22, 2017

MRR or Monthly Recurring Revenue

What is MRR? MRR or Monthly Recurring Revenue is a KPI specific for SaaS (Software as a Service) businesses. In SaaS business model, customers pay regular (typically monthly) subscription for a software, as opposed buying it at once. MRR may seem deceptively simple as a KPI, but there are many nuances to it that we

October 5, 2017

OKRs in a pre-product market fit startup

“Increase revenue.” That is by far the most popular Objective on our trial accounts. And, can you blame people. It is raison d’être for having a business. Yes, yes… make the world better place, impact – I know. But, it’s so much easier to make the world a better place when one is a billionaire.

June 29, 2017

Why do OKRs fail?

Not every team that decides to implement OKRs will succeed in doing so. We, at Gtmhub – just as other vendors – will give advice and point out solutions, but the fact is that OKRs are not a right fit for every team. In this post we will share what we’ve learned over the years working

June 2, 2017

Start planning your Q2 OKRs now

Bottom Line: Start planning your Q2 OKRs well ahead of the end of Q1 in order to ensure that you’re in a good place to kick off Q2. Communicate Communicate Communicate – then negotiate Don’t forget to celebrate your successes, failures, and lessons learnt from Q1

March 14, 2017

The Balanced Scorecard, Strategy Maps, and OKRs

Bottom Line: If you’re working with OKRs, you may find it useful to think about the Balanced Scorecard perspectives when setting OKRs. Which Balanced Scorecard perspectives, or categories are you supporting with your current OKRs? Do you need to rebalance your efforts? Who and which departments are supporting each Balanced Scorecard perspective, i.e. Financial, Customer, Internal Business

March 6, 2017

Setting OKRs for the Marketing Team

Bottom Line Setting OKRs for marketing is made harder by the multitude or absence of meaningful metrics or KPIs. Marketers should set objectives informed by higher level company goals, and by focusing of the underlying performance drivers for marketing, instead of the metrics which are just indicators of performance.

January 25, 2017