The Blog.

OKR Insights

Lions and Tigers and OKRs, Oh My!: The Wicked Witch of the West and her OKR

The Wicked Witch of the West learned that she had serial temporary advantage in her world, much like in ours. Her strategy needed a strategy. To win, she needed to…

By Jenny Herald

April 23, 2021

OKR Insights

Sheldon J. Plankton and his OKR

What you focus on matters and if something isn’t working, try something different. Plankton, almost aimlessly, pursues an Objective he consistently fails at without stopping to reevaluate his methodology.

By Jenny Herald

April 16, 2021

OKR Insights

Alonzo Harris and his OKR

Alonzo highlights an important and maybe not-so-obvious OKR lesson here. In the world of OKRs, we focus on outcomes.

By Jenny Herald

April 9, 2021

OKR Insights Strategy meets Execution

How to be a More Effective Chief Strategy Officer (CSO)

An encyclopedia-like blog post, catered to Chief Strategy Officers who want to learn how to successfully drive multi-axis alignment, and get a unique learning perspective on OKRs and strategy execution…

By Austin Goodwin

April 8, 2021

OKR Insights

Bane, the Masked Man. He carried on the legacy of another. Here is his OKR.

When we’ve reflected on our OKRs at the end of our cycle and didn’t achieve them, we should consider we might have chosen the wrong objective or wrong Key Results…

By Jenny Herald

April 2, 2021

OKR Insights

Cruella De Vil and her OKR

Cruella had a decent, albeit morally offensive, OKR. What happened? Why couldn’t she achieve her goal?

By Jenny Herald

March 26, 2021

OKR Insights

What is agility?

Agility is the ability to move quickly and easily.

By Ivan Osmak

March 25, 2021

OKR Insights

Hans Gruber in Die Hard: Stealing the Day with OKRs

Gruber’s plan seemed like a stroke of genius. Dying at John McClane's hands (Yippee-ki-yay Mother…[NSFW]) was not a potential outcome Hans accounted for. This objective needed to be a committed…

By Jenny Herald

March 19, 2021

OKR Insights Start with OKRs

Why enterprises can’t do OKRs without the software

OKR software helps organizations with all four components or OKR adoption: Education, Process design, Supporting the process & Benefitting from OKRs.

By Ivan Osmak

February 25, 2021

OKR Insights

Names are the Jet Fuel for Your Objectives and Key Results (OKRs)

Names are the mission statements behind our OKRs.

By Jenny Herald

February 18, 2021

OKR Insights

KPIs in Gtmhub – going beyond OKRs

We use KPIs to understand the performance and OKRs to improve targeted elements of the performance. Both are necessary.

By Ivan Osmak

February 3, 2021

OKR Insights

Efficiency is for robots

Ferrari 812 Superfast gets 13 miles per gallon (about 18l/100km). Macallan 18 is a single malt whiskey aged for 18 years in sherry-seasoned casks sourced from Spain. 50&50 is a…

By Ivan Osmak

January 27, 2021

OKR Insights

On rituals and rules

I was raised Catholic. Back in the day, when we were all young, a new priest came to my town. It was his first post, and as it usually goes…

By Ivan Osmak

January 25, 2021

OKR Insights Start with OKRs

How to write great OKRs

There is one thing that organizations of any type should master if they want to leverage the OKR superpowers - writing great OKRs. Why so? Because the quality of your…

By Marta Ilieva

September 9, 2020

OKR Insights

When Sun Tzu, Peter Drucker, and Andy Grove have coffee

The more that I think about it, the more I suspect that the organizational winners and losers of the next decade will be determined by a few critical factors, most…

By Jeremy Epstein

August 26, 2020

OKR Insights

How OKRs & Agile methodologies work together

It may not be evident at first sight, but something both OKRs and Agile methodologies have in common is the goal to bridge the gap between strategy and execution and…

By Gergana Mihaylova

June 24, 2020

OKR Insights Start with OKRs

A tale of two kings: OKRs vs. 4DX

In the “A tale of two kings” series, we aim to provide thought-provoking insights into goal setting and compare OKRs to alternative methods. In the first part, we’re going to…

By Lyubomir Hristev

June 2, 2020

OKR Insights Start with OKRs

OKRs for the Engineering team

Here, we’ll discuss some of the fundamentals of OKRs creation, including how to craft an effective engineering OKR. We’ll also provide OKR examples for inspiration at all levels of the…

By Seth Elliot

February 17, 2020

OKR Insights Strategy meets Execution

A Contrarian Approach to OKRs

In times past, I spent many an hour worrying about goal setting and OKRs in particular. For me, concerns usually fell into one of 5 big buckets: Defining inspirational OKRs…

By Bo Pedersen

August 12, 2019

OKR Insights Start with OKRs

6 tips to prevent failure in OKR implementation (Part 1)

If you’ve made the decision to implement OKRs in your organization, this article is for you. Maybe OKRs are new to you or perhaps you’ve tried implementing the methodology in…

By Viktoriya Marinova

June 10, 2019

OKR Insights Strategy meets Execution

Sales OKRs are NOT about sales targets

It is said that sales “lives by the number”. That number is usually some variation of revenue (bookings, billings, MRR, ARR…). The problem is that this number, as Jeff Bezos…

By Ivan Osmak

June 9, 2019