The Blog.

Why do OKRs fail?

Not every team that decides to implement OKRs will succeed in doing so. We, at Gtmhub – just as other vendors – will give advice and point out solutions, but the fact is that OKRs are not a right fit for every team. In this post we will share what we’ve learned over the years working
June 2, 2017

Start planning your Q2 OKRs now

Bottom Line: Start planning your Q2 OKRs well ahead of the end of Q1 in order to ensure that you’re in a good place to kick off Q2. Communicate Communicate Communicate – then negotiate Don’t forget to celebrate your successes, failures, and lessons learnt from Q1
March 14, 2017

The Balanced Scorecard, Strategy Maps, and OKRs

Bottom Line: If you’re working with OKRs, you may find it useful to think about the Balanced Scorecard perspectives when setting OKRs. Which Balanced Scorecard perspectives, or categories are you supporting with your current OKRs? Do you need to rebalance your efforts? Who and which departments are supporting each Balanced Scorecard perspective, i.e. Financial, Customer, Internal Business Process, and Learning & Growth perspectives?
March 6, 2017
Times Square

Setting OKRs for the Marketing Team

Bottom Line Setting OKRs for marketing is made harder by the multitude or absence of meaningful metrics or KPIs. Marketers should set objectives informed by higher level company goals, and by focusing of the underlying performance drivers for marketing, instead of the metrics which are just indicators of performance.
January 25, 2017

Anatomy of an OKR: How to set your OKRs

We start with the goals that we want to achieve. From these goals, we derive the objectives that when accomplished will have desired impact on our goals. We then define key results which when hit will mean we have accomplished our objective. Finally, we decide on how exactly are we going to use our resources (such as time) to accomplish our key results – and those are tasks.
January 9, 2017
Clock wall

When is it a good time to implement OKRs?

“As soon as possible”, said Rick Klau, a partner at Google Ventures, in response to a question about when a management team should adopt OKRs. I mean, do you want to delay organising and executing your goals? Do you want to delay good results? When do you need better focus, alignment and accelerated growth, sooner or later?
December 16, 2016

Usability metrics, OKRs and transparency

Measuring the usability and the overall user experience wasn’t very popular for many years, mostly because it requires a lot of resources – suitable facility, time, evaluators etc. Fortunately in the last few years the interest in the usability tests even with the small vendors increased. There are now online services that would do the tests for you and will present you the final data.
November 1, 2016