OKRs in a pre-product market fit startup

Increase revenue. That is by far the most popular objective on our trial accounts. And, can you blame people. It is raison d’être for having a business. Yes, yes… make the world better place, impact – I…

Single most important factor of successful OKRs adoption

I’d love to tell you that getting the right OKRs software, such as Gtmhub, is the most important thing to ensure successful adoption of OKRs – alas it is not so. Based on hundreds of…

Facebook just changed its mission statement. Do you even have one?

Mark Zuckerberg has just announced that, after ten years, Facebook is changing its mission statement. The old mission statement “Make the world more open and connected.” has been changed to Bring the world closer together.

List of OKR tools

OKRs are getting more popular by the day. We can see this both in the number of companies that contact us to help them adopt OKRs, as well as in the exploding number of tools…

How and why Spotify ditched individual OKRs

The other day I came across this post on Spotify’s HR blog: Why individual OKRs don’t work for us. It’s an interesting read, especially when it comes from a company as successful as Spotify. It’s…

What is an OKR champion?

When a team or company adopts OKRs, establishing a role of OKR champion is one of the most important things that needs to happen. In short, the role of this person is to make sure that team…

Why OKRs fail?

Not every team that decides to implement OKRs will succeed in doing so. We, at Gtmhub – just as other vendors – will give advice and point out solutions, but the fact is that OKRs are…

Salesforce, Gtmhub & OKRs: Driving performance of your sales organization

OKRs (Objectives and Key Results) is a methodology used by fast growing companies to drive performance across the organization. By setting clear objectives and measurable key results, organizations that employ OKRs typically execute better than…

Leading and lagging indicators

Cause and effect is a well-established principle, even if we sometimes confuse causation and correlation (see divorce / margarine correlation). For most companies, the main measures of performance are the usual suspects, revenue, profitability, and…

Common OKR Mistakes – A Summary

Getting OKRs right is difficult. Although simple in construct, OKRs require commitment, discipline and have wide ranging and transformative ramifications at every level of the organization. Below are some of the many ways OKRs can…

The Balanced Scorecard, Strategy Maps, and OKRs

Bottom Line: If you’re working with OKRs, you may find it useful to think about the Balanced Scorecard perspectives when setting OKRs. Which Balanced Scorecard perspectives, or categories are you supporting with your current OKRs? Do you…

Don’t use KPIs as your Objectives (and Fluffy is OK)

Bottom Line One of the hardest things when you’re getting started with Objectives and Key Results (OKRs) is to set good OKRs. We’re all used to caring a lot about our financial health metrics, revenue,…