The Blog.

How do you let your mistakes affect you as CMO? In the Age of Outcomes, mistakes aren't just expected: they're encouraged. Learn how Gtmhub's CMO failed successfully by leaning on a culture of trust and collaboration to propel the team's process forward.

Ultimately, that outcome, the assignment of value by a party (or multiple parties) external to the organization is the reason for being of the organization. Call it “The Ultimate Outcome.”