The Blog.

Times Square

Setting OKRs for the Marketing Team

Bottom Line Setting OKRs for marketing is made harder by the multitude or absence of meaningful metrics or KPIs. Marketers should set objectives informed by higher level company goals, and by focusing of the underlying performance drivers for marketing, instead of the metrics which are just indicators of performance.
January 25, 2017
business

What's in a mission statement?

We all seek purpose in our lives. Although companies embody a very simple and singular purpose, to make money for its shareholders, most people require something more.  A company’s purpose, such as it relates to its human stakeholders, is enshrined in the company mission. The company mission statement describes succinctly what the company does, and which purpose its seeks to fulfil.
January 8, 2017
happiness

Find happiness through OKRs

Bottom Line: OKRs – a route to mastery, autonomy and purpose, and happy and motivated employees. Daniel Pink’s 2009 book, Drive, turned our understanding of what motivates people upside down. In this article we take a look at how OKRs can help employees achieve mastery, autonomy and purpose, and ultimately greater motivation and happiness.
August 16, 2016
rally

Performance as a Service – The Next Era of Computing

In this article, we take a look at the history of computing and propose that the next phase will be driven by customer demand for performance as a service, rather than Apps, or Software as a Service. We also take a look at the concept of performance management, including a brief overview of a performance management method known as Objectives and Key Results (OKRs)
July 25, 2016

Start with the vision

Bottom line In order to stand a greater chance of success, take a fresh look at your vision and mission before embarking on an implementation of OKRs. Only then focus on getting into a quarterly rhythm of setting and managing Objectives, measured by Key Results.
July 13, 2016